No study that I could find yet points to causation, but there are a lot of theories, most of which come back to technology. It’s now so easy to do work pretty much anywhere, especially from home, that we find ourselves not only tempted to squeeze in some work (even checking email counts) but also planning to do work on the weekends.
Like an pro athlete, actor or musician, a professional writer has to practice the craft. A lot. What better way to keep in top writing form than to take up a challenge to produce good content for 30 days straight?
What we’ve gone and done is turned August into what it was never intended to be: September.
We celebrate time passing as if it’s a judgment on our relative worth instead of a simple measurement.